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TMCNet:  Fiberhub Selects Noction IRP for Intelligent Traffic Routing

[November 28, 2012]

Fiberhub Selects Noction IRP for Intelligent Traffic Routing

PALO ALTO, CA, Nov 28, 2012 (MARKETWIRE via COMTEX) -- Fiberhub specializes in providing colocation and network services for bandwidth-intensive applications, such as streaming media and content delivery, as well as providing wholesale solutions for hosting service providers. The company's network utilizes upstream transit and peering connections to multiple Tier-1 networks, such as Inteliquent, Cogent, and Hurricane Electric, as well as private and public peering.


Before IRP deployment, Fiberhub was relying upon manual optimization of their BGP routing decisions in order to increase performance and manage network traffic. BGP is a fundamental technology for the fault-tolerance of the Internet, which chooses network paths based on the number of hops traffic must traverse before it reaches its destination. Nevertheless, BGP does not take into account important factors of network performance. Therefore, as a result of network congestion and outages, the paths selected by BGP sometimes experience higher latency or packet loss. Manual adjustments to the BGP configuration are time consuming and require constant reviews, making the task of maintaining a high performing network difficult.

Noction IRP determines the fastest path for the traffic by analyzing real-time performance metrics. The process is fully automated, which allows fast re-routing of Fiberhub's traffic around major network outages and 24/7 proactive performance monitoring, without the manual intervention that was previously necessary to keep Fiberhub's network running optimally. Moreover, with Noction IRP, Fiberhub staff can instantly pinpoint problems and find solutions accordingly. IRP reporting allows network engineers to monitor and diagnose performance using real-time statistics on a variety of metrics including packet loss, latency and jitter.

"Deploying the Noction IRP platform has made a tremendous difference in the workload necessary to keep our network performance at the high level our customer expect," stated Rob Tyree, Fiberhub Vice President. "Instead of making constant adjustments to our BGP routing configuration as was necessary in the past, our technicians now have a single tool they can rely upon for network performance monitoring and automated adjustments. In addition, we are seeing far fewer support requests related to network performance, which further increases the value that the Noction IRP platform brings to the table." About Noction Noction is a privately funded technology company with offices in North America and Europe. Founded in 2010, Noction is a fast-growing company providing BGP network performance automation, enabling enterprises to take full advantage of the maximum network performance for business-critical applications such as e-commerce, VoIP, and media streaming across IP networks. For more information please visit www.noction.com or call +1 (650) 618-9823.

About Fiberhub Founded by veterans of the hosting and telecommunications industries in 2009, Fiberhub specializes in providing colocation and network services for bandwidth-intensive applications, as well as for hosting service providers. Fiberhub offers colocation and network services in multiple datacenters situated in key locations around the US, including the company's wholly-owned datacenter facility in Las Vegas, Nevada. For more information please visit www.fiberhub.com or call +1 (702) 487-3838.

For more information: Noction www.noction.com +1 650-618-9823 SOURCE: Noction, Inc.

http://www.noction.com

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