Contributor from Unified Communications

Brendan B. Read Info

Brendan B. Read is a leading contact center industry journalist, with extensive experience covering site selection, outsourcing, teleworking, e-learning/e-training, and business continuity. He has held editorial positions with Call Center Magazine and DM News and has written for other publications including 1to1, Call Center Management Review, Contact Management, and Direct Marketing News. He is author of “Designing the Best Call Center for Your Business,” “Home Workplace,” and, with Joseph Fleischer, “The Complete Guide to Customer Support.” He is also a contributor to Computer Telephony Encyclopedia, authored by IP Telephony editor Richard ‘Zippy’ Grigonis.

Read has been on the inside of the teleservices industry. He provided corporate communications for The AnswerNet Network, one of the Top 50 Teleservices Agencies, from 2004 until 2007. He has spoken and has been a panelist at conferences including ACCE, Call Center Demo, the DMA, ICCM, and ICMI Knowledge Exchange.

Business journalism has been Read’s forte. In 1989 he won a first place business writing award from the Oregon Newspaper Publishers Association for a series on Portland, Oregon-area downtowns. He later lived in New York City, Seattle, San Francisco, and in the UK, working for a wide variety of publications covering the construction, electrical generation and installation, distribution and warehousing, international trade, legislation, metals, transportation, travel, and workplace safety. He also authored books on OSHA electrical safety regulations. His first article on teleservices, ‘TeleSell’, appeared in Electrical Wholesaling in 1992.

Read is a political science graduate from the University of Victoria, Victoria, BC, Canada.

Brendan also maintains TMCnet’s call center/CRM blog “Readerboard”, which can be found at:


Latest Articles

12/21/2010 Avaya CEO Nominated to President's National Security Telecommunications Advisory Committee
07/22/2010 ShoreTel Moves UC Forward with ShoreTel 11: Improves Flexibility, Scalability, Integration
07/13/2010 eGain Offers Seven Green 'Habits' For Contact Centers
06/30/2010 HP and Avaya Partner, Triangulate Cisco?
06/09/2010 Cisco Delivers Tandberg Telepresence Interoperability
04/27/2010 InterCall Now Offers SMB-Targeted Audio-Conferencing-Bundled UC Solution
04/09/2010 Smoothstone Adds Disaster Survivability, Permit Maintenance for Cisco UC
04/06/2010 AVST Acquires ActiveVoice from NEC
02/25/2010 Ergotron Intros New Sit-Stand Mobile Computer Workstation
02/12/2010 @Comm's CommView Now Follows Avaya Nortel Roadmap
02/12/2010 Comm's CommView Now Follows Avaya Nortel Roadmap
01/19/2010 ShoreTel on The Move: New UC Software, More Firms Using its Migration Platform
01/15/2010 Citrix Online Now Offers Convenient Conferencing Shopping
12/22/2009 Avaya Selects Plantronics As Preferred Headset Provider
12/21/2009 Ayava Selects Plantronics As Preferred Headset Provider
12/16/2009 CSC Launches UC Services Platform
12/01/2009 ExactTarget's Automated SMS to Keep Orange County's Transit Rolling
11/25/2009 UC Market to Grow to $4.2B by 2014: Study
11/24/2009 Kirusa Sings New Tweet by Phone Service
11/10/2009 Cisco Sets Up Telepresence, Voice & UC Technologies Certification, Training Programs
11/10/2009 More Collaboration, Video Options in Cisco Unified Communications Systems 8.0
10/30/2009 iLinc Launches Enhanced Web Conferencing Solution
02/12/2009 IBBS Plans New Cable Broadband Solutions, Expands To Latin America
02/11/2009 Nortel Granted Restructuring Deadline, Expands UC Capabilities
01/22/2009 New InterCall Unified Meeting Delivers Enhanced Conferencing Capabilities
01/08/2009 IP Contact Center Market Strong: Infonetics
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